2025 Market Research Test

____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results

• Email
• Social Media
• Search engine optimization (SEO)
• Pay-per-click (PPC)

____ marketing usually occurs when customers have subscribed to receive promotional materials.

• newpaper
• Email
• Mail
• Television

With ____, it is easy to target a specific geographic location.

• internet marking
• televison advertising
• mail marketing
• newspaper marketing

Maria runs a smoothie stand at the local mall. Which business would be her direct competition?

• A clothing boutique
• A juice bar that sells fruit smoothies and protein shakes
• A bookstore café that sells coffee and pastries
• A gym that offers fitness classes

What formula is used to determine a company's customer acquisition cost (CAC)?

• Marketing expenses - sales expenses / the number of a new customers for the period
• Marketing expenses + sales expenses / the number of a new customers for the period
• Marketing expenses - sales expenses x the number of a new customers for the period
• Marketing expenses + sales expenses + the number of a new customers for the period

What are indirect competitors?

• Businesses that have the same or similar revenue
• Other businesses that sell the same or similar products or services that a company sells
• Businesses that have the same or similar investors
• Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need

What should marketing plans include?

• Actions that need to occur to reach the desired maketing results
• People involved in marketing strategies
• Customer data and purchase history
• New inventory items

Barry opens a small business. He spent $15,000 on marketing expenses and $5,000 in sales costs last year. He obtained 1,000 new customers. What is his customer acquisition cost (CAC)?

• $10
• $20
• $8
• $12

Which source is considered a secondary data?

• Focus group
• Statiscal data
• Interviews
• Internet articles

Including ____ in a sales strategy is important.

• employee support
• employee feedback
• customer support
• customer rewards