2025 Market Research Test

2025 Market Research Test

20 Qs

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2025 Market Research Test

2025 Market Research Test

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Created by

Chayla Burnside

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results

Email
Social Media
Search engine optimization (SEO)
Pay-per-click (PPC)

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ marketing usually occurs when customers have subscribed to receive promotional materials.

newpaper
Email
Mail
Television

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With ____, it is easy to target a specific geographic location.

internet marking
televison advertising
mail marketing
newspaper marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maria runs a smoothie stand at the local mall. Which business would be her direct competition?

A clothing boutique
A juice bar that sells fruit smoothies and protein shakes
A bookstore café that sells coffee and pastries
A gym that offers fitness classes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What formula is used to determine a company's customer acquisition cost (CAC)?

Marketing expenses - sales expenses / the number of a new customers for the period
Marketing expenses + sales expenses / the number of a new customers for the period
Marketing expenses - sales expenses x the number of a new customers for the period
Marketing expenses + sales expenses + the number of a new customers for the period

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are indirect competitors?

Businesses that have the same or similar revenue
Other businesses that sell the same or similar products or services that a company sells
Businesses that have the same or similar investors
Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should marketing plans include?

Actions that need to occur to reach the desired maketing results
People involved in marketing strategies
Customer data and purchase history
New inventory items

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