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Basic Marketing Concepts Quiz

Authored by Michael Reading

Information Technology (IT)

8th Grade

Used 1+ times

Basic Marketing Concepts Quiz
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of branding in marketing?

To reduce production costs

To eliminate competition

To manage the identity and perception of a product or service

To increase the price of a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does consumer behavior help in marketing?

By segmenting people based on their actions

By designing the product packaging

By determining the price of a product

By selecting the distribution channels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of demographics?

Product preferences

Shopping habits

Brand loyalty

Age and gender

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of focus groups in marketing research?

To increase sales through promotions

To gather insights from small groups of segmented people

To develop new product features

To determine the pricing strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is geography used in market segmentation?

By segmenting people according to where they live or work

By analyzing their shopping habits

By studying their psychological characteristics

By evaluating their income levels

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market identification?

To design the product packaging

To set the price of a product

To create new advertising campaigns

To understand who potential customers are for products or services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a market plan outline?

Marketing goals and strategies

Product design specifications

Financial projections

Employee roles and responsibilities

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