Lesson 1: Learning Objectives

Lesson 1: Learning Objectives

10th Grade

29 Qs

quiz-placeholder

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Lesson 1: Learning Objectives

Lesson 1: Learning Objectives

Assessment

Quiz

Business

10th Grade

Practice Problem

Medium

Created by

Shana Bergonzelli

Used 1+ times

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29 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does segmentation mean in marketing?

Combining multiple products into one package

Dividing a big group of people into smaller groups based on certain traits

Lowering prices to attract more buyers

Measuring how many people saw an ad

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company is planning promotions for a kids’ movie. Based on the concept of target market, which strategy fits best?

Design ads for professional football fans because they have higher incomes

Aim messages to children and their parents since they are the specific group the business wants to reach

Target retirees in a different city to expand reach

Market only to all adults because they buy movie tickets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which type of segmentation is illustrated when an NBA team in Miami markets to young adults who love nightlife and Latin music?

Demographic

Geographic

Psychographic

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which list correctly names common ways to segment a target market?

Age, income, interests, and purchase history only

Demographics, geographics, psychographics, and behavior

Gender and location only

Brand loyalty and price only

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company creates ads highlighting outdoor adventures to appeal to customers who enjoy hiking and camping. Which type of segmentation is being used?

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Geographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a target market according to the summary?

Any person who sees an advertisement

The specific group a business wants to reach

Only existing customers of a business

A list of competitors in the same industry

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does understanding the target market matter for teams and companies?

It guarantees lower prices

It helps create better marketing, products, and experiences

It eliminates the need for advertising

It ensures instant brand recognition

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