test 2

Which option correctly lists the three levels of a product in order commonly presented?

• Core customer value, actual product, augmented product

• Actual product, augmented product, core customer value

• Augmented product, core customer value, actual product

• Core customer value, augmented product, actual product

What best describes the core customer value?

• The extra services added after purchase

• The tangible features, design, brand name, and packaging

• The basic need or benefit the customer is really buying

• The price consumers are willing to pay

Which example best represents the augmented product?

• Color and styling

• Packaging

• Warranties or after-sales service

• Core benefit

Which statement best defines convenience products?

• Purchased rarely, with extensive comparison of alternatives

• Purchased frequently and immediately with little comparison or effort; low-priced and widely distributed

• High brand loyalty and unique characteristics; buyers make special effort to purchase

• Products the consumer does not normally think about buying

A consumer comparing price, quality, and style across alternatives is most likely buying which type of product?

• Convenience product

• Shopping product

• Specialty product

• Unsought product

Which is the defining feature of specialty products?

• Purchased frequently with minimal effort

• Require little to no information search

• Strong brand loyalty and unique characteristics that motivate special purchase effort

• Unknown to consumers and not actively sought

Life insurance and blood donation are examples of which product classification?

• Convenience products

• Shopping products

• Specialty products

• Unsought products

Service intangibility primarily means that services:

• Cannot be stored for later sale

• Cannot be separated from providers

• Cannot be seen, touched, or tested before purchase

• Vary greatly depending on who provides them

Service inseparability means services are:

• Produced and consumed at the same time and cannot be separated from providers

• Uniform in quality regardless of the provider

• Able to be inventoried for future use

• Tangible and testable before purchase

Which statement best explains service variability?

• Service quality depends on who provides it, when, and how; it is not always consistent.

• Services cannot be stored for later sale.

• Services must be produced and consumed at the same time.

• Customers do not participate in service delivery.