Marketing Ch3 Ethics and Social Responsibility

When considering the determinants of a civil society, which of the following refers to the voluntary acceptance of standards established by nongovernmental entities?

• Self-regulation

• Ethics

• Social control

• Behavioral norms

Jason Ford, the CEO of the Green-Plus Company, was known among businesspeople for his qualities of self-discipline, friendliness, caring, courage, compassion, trust, and humility. This example shows that a _______ is a character trait valued as being good.

• Virtue

• moral

• casuist

• utilitarian

When making an ethical decision, if there is strong consensus among coworkers that an action may bring harm to others, which of the following is most likely to occur?

• It is more likely that marketers will recognize that behavior as unethical.

• It is more likely that the action will not result in a negative outcome.

• Fewer individuals inside and outside the organization will be affected by the outcome of the action.

• Fewer people will be affected by the negative outcome.

Rodriguez Brothers Plumbing in Atlanta, Georgia is sponsoring a 5K run to raise money for cancer research. Rodriguez wants to give back to the community in which he has done business for decades. When considering corporate social responsibility, which is true of stakeholder theory?

• It states that companies should only focus on increasing shareholder wealth.

• It states that social responsibility is best carried out by government agencies.

• It states that a company is expected to be a good citizen in its community.

• It states that the management does not play a special role in the organization.

Which model suggests that corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities that are built upon a firm's economic performance?

• Pyramid of corporate social responsibility

• Behavioral norms of corporate social responsibility

• Social control

• Act utilitarianism

Starbucks supports literacy campaigns in every community in which it does business. Starbucks wants to give back to the community in a meaningful way by doing this. Which of the following is a component of the pyramid of corporate social responsibility represented by the Starbucks literacy effort?

• Opportunism

• Self-dealing

• Creativity

• Philanthropy

Which responsibility among the four components of the pyramid of corporate social responsibility acts as the foundation for the other three responsibilities?

• To do what is meticulous

• To be a good corporate citizen

• To obey the law

• To make profits

The Zang Company based in Kansas builds schools in Africa and provides funds for children to attend the schools. Which of the following refers to the idea that socially responsible companies like the Zang Company will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time?

• Philanthropy

• Sustainability

• Social regulations

• Opportunism

The Help Corporation makes a tax-deductible donation to the local food bank whereas the Starlight Foundation gives funds on a regular basis to a local homeless shelter. What is the difference between these two types of giving?

• The Help Corporation practices philanthropy while the Starlight Foundation practices cause marketing.

• The Starlight Foundation practices philanthropy while the Help Corporation practices cause marketing.

• The Starlight Foundation is giving a specific donation that is tax deductible.

• The Help Corporation is establishing a marketing relationship not based on a straight donation.

Hunt Advertising is collaborating on an initiative with the Odessa Arts Council, a nonprofit organization, by providing public-relations training to working professionals throughout West Texas. Twenty percent of the fee that the participants would pay is given to the nonprofit organization. The nonprofit organization in turn reaches a wider range of audience across West Texas for its training program. This scenario illustrates _______.

• relationship marketing

• effect-related marketing

• cause-related marketing

• green marketing