Affiliate Marketing Test

What is affiliate marketing?

• Selling products directly

• Promoting other people’s products for a commission

• Creating your own products

Key component of affiliate marketing?

• Referral link

• Product review

• Social media post

A ‘conversion’ means:

• A website visit

• A sale or desired action

• A product return

Common affiliate model:

• CPM

• CPA

• CPC

Popular affiliate program:

• eBay Partners

• Amazon Associates

• Shopify Affiliates

‘Cookie duration’ means:

• How long a referral is tracked

• How long a website loads

• How long a user stays

The affiliate who promotes is:

• Advertiser

• Publisher

• Network

Earnings per click metric:

• EPC

• CPM

• CTR

Affiliate networks help by:

• Connecting advertisers and users

• Connecting merchants and affiliates

• Connecting websites and products

Challenge in affiliate marketing:

• Tracking conversions accurately

• Creating ads

• Designing websites