Marketing Practice Test DECA

An effective way to create a desire for others to agree with your idea is by

• Identifying Concerns

• Gathering Information

• Stating Your Case

• Explaining Benefits

Useful marketing information often helps businesses to

• Decrease Sales

• Develop Ethics

• Solve Problems

• Prevent Competition

Which of the following is a primary advantage of conducting a focus group to obtain marketing information

• Limited Preparation

• Moderator Objectivity

• Cost Effectiveness

• Discussion Relevance

Broadcast advertising is an example of __________ media

• Out of Home

• Promotional

• Direct Mail

• Transit

Promotion of products is a form of

• Media

• Management

• Preselling

• Public Relations

More businesses are installing and using kiosks to promote their goods and services because this form of technology is

• Interactive

• Portable

• Seasonable

• Generic

Keeping track of what's selling may help you

• Support a Cause

• Project a Certain Image

• Avoid Doing Inventory

• Spot Product Trends

A company should consider the target market's needs and wants when it

• Develops Its Personal Budget

• Prepares Its Weekly Expense Reports

• Achieves Its Short Term Goals

• Positions Its Corporate Brand

The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to

• Monitor the Competition

• Analyze Promotional Methods

• Compare Warehouse Proceudres

• Improve Stock Control

Some governments regulate promotional activities in their countries to protect consumers from

• Unlimited Liability

• Deceptive Advertising

• Inconsistent Selling Strategies

• Unnecessary Media Exposure