Rhetorical Analysis: Visual

Which of the following would be a technique that BEST utilizes logos or logical persuasion?

• using pictures of a hurt child

• having someone credible who agrees with you

• including research or statistics

Tags

CCSS.RI.9-10.8

CCSS.W.9-10.1

CCSS.W.9-10.1B

To understand the intent of an ad, regardless of whether it's print or a commercial, it's important to understand the rhetorical situation. Rhetorical situation includes:

• speaker, audience, purpose

• diction, tone, color scheme

• ethos, pathos, logos

The best definition for rhetoric is:

• The art of analyzing data and statistics.

• The art of studying of historical events and their impacts.

• The art of persuasion through effective communication.

Evaluate the Lego advertisement. Determine the message Lego is trying to get across and how they accomplish that.

Using Taylor Swift in a Diet Coke ad is what persuasive technique?

• Logos

• Ethos

• Pathos

Tags

CCSS.RI.11-12.6

CCSS.SL.11-12.3

CCSS.W.11-12.1

"We Can Do It!" - Which persuasive technique does this picture employ?

• Ethos

• Logos

• Pathos

Tags

CCSS.RI.9-10.6

CCSS.SL.9-10.3

This advertisement uses which persuasive technique?

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.9-10.6

CCSS.RI.9-10.8

CCSS.SL.9-10.3

What persuasive technique does this advertisement use?

• ETHOS

• LOGOS

• PATHOS

What persuasive technique does this advertisement use?

• ETHOS

• LOGOS

• PATHOS