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Marketing Concepts and Strategies

Authored by Nicole Watson

Business

11th Grade

Used 1+ times

Marketing Concepts and Strategies
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing consists of all of the following processes except

pricing

operating

selling

promoting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To use the marketing concept, businesses must do all of the following except

(a) identify what will satisfy customers’ needs and wants

operate profitably

devote half of its profits towards marketing

develop and market products that customers consider better than other choices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Your marketing strategy should address

product introduction or innovation

pricing

market share

all of these

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing plan should do all of the following except

identify your competitiors

outline a strategy for keeping customers

identify the owner's net worth

recognize and anticipate change

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product mix

is the different products and services that a business sells

helps determine the pricing strategy

identifies features such as color, size, and quality

is used to maximize sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product characteristics that will satisfy customer needs are called

brands

the product mix

services

features

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Nike “swoosh” is an example of a product

label

brand

feature

package

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