Giving Back With Bikes: Dom Pecora's Story

What first sparked Dom’s interest in biking when he was young?

• Racing in school competitions with friends

• Watching professional bike events on TV

• Reading magazines about extreme sports

• Mountain biking with neighborhood kids

Why did Dom start learning to repair bikes on his own?

• He wanted a part-time job after school

• He planned to open a store immediately

• His coach required maintenance skills

• His older bike kept breaking during rides

What role did Dom’s mother play when he asked for a mountain bike?

• She bought the model he wanted right away

• She encouraged him to earn the money himself

• She traded his old bike for a new one

• She signed him up for a repair class

Which business model did Dom use to make repairs accessible?

• Monthly membership for regular service

• Discounts only for first-time clients

• Pay-what-you-want system for customers

• Flat fee per hour of labor charged

During spring 2020, why did Dom have many bikes to fix?

• Neighborhood streets were newly paved

• It was peak season for racing events

• Shops were closed during the pandemic

• A local school started a bike club

How did Dom promote his early garage business?

• Partnerships with sports retailers

• Radio ads on local stations

• A Facebook page and word of mouth

• Door-to-door flyers in nearby blocks

What did Dom do after he earned enough for his dream mountain bike?

• He stopped repairs and began racing

• He switched to selling parts only

• He kept the shop open and saved extra money

• He closed the business to focus on school

In the first year of giving back, how was extra money used?

• Sponsoring a local biking competition

• Buying six new bikes for holiday donations

• Funding travel for a repair workshop

• Building ramps for community practice

What does refurbishing a bike involve in this story?

• Replacing parts to make bikes as good as new

• Adjusting seats for taller riders

• Painting frames with bright colors

• Adding stickers from local groups

About how many refurbished bikes are donated each year?

• 300 to 400 bikes to cycling teams

• 10 to 30 bikes to neighborhood riders

• 100 to 200 bikes to schools and groups

• 50 to 80 bikes to private buyers