Exploring Brands: Lobubu, Coke, Nike

Which branding strategy is most commonly associated with Nike's "Just Do It" slogan?

• Co-branding

• Emotional branding

• Private labelling

• Generic branding

Coca-Cola's use of the colour red in its packaging is an example of which branding element?

• Brand personality

• Brand equity

• Brand identity

• Brand extension

Lobubu, a new beverage brand, decides to position itself as a healthy alternative to fizzy drinks. This is an example of:

• Market penetration

• Product positioning

• Price skimming

• Brand dilution

Which consumer behaviour theory explains why people buy Nike trainers to fit in with their peer group?

• Maslow's hierarchy of needs

• Social identity theory

• Cognitive dissonance theory

• Theory of planned behaviour

Coca-Cola's "Share a Coke" campaign, where bottles featured people's names, is an example of:

• Mass marketing

• Personalisation

• Guerrilla marketing

• Product bundling

Nike's sponsorship of top athletes is primarily aimed at:

• Increasing production efficiency

• Enhancing brand credibility

• Reducing advertising costs

• Limiting market competition

Which of the following best describes the target market for Lobubu if it is marketed as a low-calorie drink?

• Children under 10

• Health-conscious adults

• Retired pensioners

• Professional athletes

Coca-Cola's consistent use of its logo and font style across all products is an example of:

• Brand consistency

• Brand extension

• Brand repositioning

• Brand licensing

Nike's "Find Your Greatness" campaign focused on:

• Celebrity endorsements

• Everyday athletes

• Product discounts

• Environmental sustainability

Which metric would best help measure the success of Lobubu's new marketing campaign?

• Number of new flavours launched

• Increase in brand awareness

• Reduction in production costs

• Number of staff hired