M 1 L 3 Understanding Consumer Choices and Marketing

Stores use displays to entice shoppers to buy things.

• True

• False

A ________ is a person(s) who buys and uses up goods.

• Retailer

• Roommate

• Consumer

• Wasteful person

Which of the following is a marketing strategy intended to attract shoppers and encourage them to spend money?

• Free Samples

• Sales Signs

• Reward "cash" to use at a later date

• All of these

Which of the following is a type of virtual currency?

• Prizes for a school fundraiser

• All of these

• Points for gasoline rewards

• Cash back for using a credit card

The I in the DECIDE process stands for:

• Investigate the seller

• Identify the pros and cons

• Invite a friend to shop with you

• Identify the criteria

Feeling that you made the wrong decision after making a purchase is called:

• Buyer's remorse

• Fear of missing out

• Carpe diem

• Buyer beware

The C in the DECIDE process stands for:

• Criteria

• Cost comparison

• Choose 2-3 good options

• Cons

Which step of the DECIDE process is incorrect?

• D: Discuss the options with someone you trust

• C: choose 2-3 good options

• E: Establish your criteria

• They are all correct

Which of the following best describes a consumer?

• Someone who sells products

• Someone who buys and uses goods

• Someone who makes advertisements

• Someone who manages a store

What is the main purpose of sales signs in stores?

• To inform employees

• To attract shoppers and encourage spending

• To organize inventory

• To display store hours