Marketing and Sales Promotion Practice Questions

If it includes a free toy from a Disney movie in its diaper boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?

• Samples

• Premiums

• Coupons

• Price packs

_______ involves a marketer providing financial support to help fund an event, such as a rock concert.

• Branded entertainment

• sales promotion

• Event sponsorship

• advertising

Posting a banner at __________ for a certain time is transit ads

• stories

• terminals

• companies

• supermarkets

What are the groups of people at whom advertisements are aimed?

• consumer

• target audience

• customer

• business firm

Channels of communication for delivering promotional messages to target groups of consumers are called:

• direct marketing

• mass media

• face-to-face communication

• email

A news conference is a(n)

• publicity tool that utilizes high-visibility individuals in lobbying activities

• free space or time in a newspaper or on a broadcast medium

• announcement regarding changes in a company or product line

• an informational meeting to which representatives of the media are invited

Sampling is an appropriate strategy for which type of products?

• commodity products like salt, sugar, and baking soda

• products in the introductory stage of their product life cycle

• products which are classified as shopping goods

• products which are perishable

The sign at the entrance to the kid's store reads, "Buy one, get one." Which type of sales promotion is the men's store using?

• a deal

• a contest

• a premium

• a rebate

Which of the following statements about direct marketing is true?

• Direct marketing uses mass selling.

• Direct marketing can take the form of face-to-face selling, direct mail, catalogs, telephone solicitations, direct response advertising, and online marketing.

• Direct marketing is always one-way communication.

• All of the above statements about direct marketing are true.

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

• publicity tool

• infomercial

• news release

• feature stories