Unit3&4

Which statement best defines digital customer experience in tourism?

• In-person service quality at hotels and attractions

• Marketing emails sent by travel brands to tourists

• Only booking and payment steps on provider websites

• All traveler interactions with providers via digital channels

A boutique hotel wants to improve real-time communication with guests. Which initiative most directly supports this goal?

• Quarterly email newsletters to subscribers

• Printed brochures with local attractions

• Live chat for instant updates and support

• Seasonal billboard ads near airports

Which statement best distinguishes Virtual Reality from Augmented Reality in travel services?

• VR fully immerses users in simulated environments using headsets

• AR isolates users from real-world scenes with special goggles

• VR overlays digital graphics onto real-world hotel corridors

• AR replaces physical spaces with lifelike virtual destinations

Fill in the blank: Augmented Reality overlays digital information onto the real-world environment to enhance perception during travel experiences. This interaction with real-world and digital elements is known as u___ i__________

(a)  

Which statement best defines the metaverse in a business context as shown in the diagram?

• A local network that connects office computers only

• A persistent virtual space for interacting with digital environments

• A single mobile app for shopping and banking services

• A physical showroom enhanced with printed digital brochures

Which statement best describes a core function of artificial intelligence in travel services?

• Uses algorithms to analyze large travel data

• Displays static maps without user interaction

• Relies solely on manual human decision making

• Collects payments without any data processing

Fill in the blank: Mobile apps help travelers by providing (a)   such as flight changes and weather alerts.

Which benefit best describes how people can complete bookings and transactions in one app from anywhere using their phones?

• Security via biometric identity checks

• Personalization through behavioral analytics

• Accessibility to niche local information

• Convenience in multi-service tasks anywhere

A travel startup has a limited budget. To serve customers in remote regions without opening branches, which digital-service advantages should it prioritize and why?

Which statement best explains how personalisation in digital travel services is achieved?

• By using data analytics and AI to tailor offers

• By collecting data but not applying it to choices

• By offering the same deals to every traveler

• By replacing human agents with chatbots only