Marketing Concepts Review

process of managing the identity and perception of a product or service to set it apart from others with an identifiable name, logo or phrase

• Market Research

• Branding

• Psychographics

• Marketing Mix

used to segment people based on their actions

• Market Research

• Promotion

• Market Segmentation

• Consumer Behavior

statistical data which classify people, such as age, gender, education, ethnic background or income

• Marketing Mix

• Marketing Goals

• Demographics

• Product

small groups of segmented people used for marketing research

• Focus Groups

• Marketing Strategy

• Primary Research

• Marketing Goals

used to segment people according to where they live or work

• Market Identification

• Geography

• Promotion

• Primary Research

marketing activity which allows a business to understand who potential customers are for their products or services

• Market Plan

• Quantitative Research

• Demographics

• Market Identification

document outlining the marketing goals and strategies to guide marketing decisions

• Secondary Research

• Market Research

• Qualitative Research

• Market Plan

marketing activity which is the process of setting marketing goals and devising a strategy to achieve them to maximize the profits of a product or service

• Marketing Goals

• Marketing

• Market Planning

• Product

marketing activity which is an organized effort to gather and interpret information about a market to best satisfy customer needs and wants

• Product

• Promotion

• Market Research

• Quantitative Research

division of the market based on shared characteristics by breaking it down into target markets

• Primary Research

• Market Segmentation

• Marketing Mix

• Marketing Channels