[IMC] 2

Which of the following are the main functions of advertising in IMC?

• Building brand awareness

• Reinforcing brand loyalty

• Providing short-term price promotions

• Supporting consistent branding across channels

Which type of advertisement promotes **the company instead of a specific product**?

• Consumer advertising

• Corporate image advertising

• Retail advertising

• Commercial advertising

What are the forms that describe **brand awareness**?

• Contact and understanding

• Recognition and recall

• Attention and intention

• Persuasion and loyalty

Which strategies help build **awareness of recognition**?

• Strong packaging imagery

• Repeating the brand name in advertising

• Telling emotional stories only

• Aligning imagery with key moments in-store

The prominence of a brand refers to:

• The brand's competitive pricing ability

• The way the brand is associated with the needs of a category

• The level of consumer loyalty

• The size of the advertising budget

The main purpose of promotional programs is what?

• Build long-term brand value

• Stimulate immediate action from consumers

• Replace advertising

• Reduce costs

What are the two main types of promotions?

• Trade promotion

• Retail promotion

• Consumer promotion

• Digital promotion

Which type of promotion targets **retailers or distributors**?

• Consumer promotion

• Retail promotion

• Trade promotion

• Corporate promotion

Which technique is **consumer promotion**?

• Discount coupon

• Trial

• Arrangement fee

• Contest

The biggest risk of **over-reliance on promotions** is what?

• Increased brand value

• Erosion of prices and weaker brand value

• Higher consumer loyalty

• Increased differentiation