MGMT Mod 4 Quiz 4

Part I: Multiple Choice—select one option. Which component of market analysis is considered the starting point for identifying growth, innovation, or differentiation?

• Competitive landscape

• External PEST factors

• Demand and supply dynamics

• Customer segmentation

Part I: Multiple Choice—select one option. In the PEST framework, shifting laws, regulations, or government policies are categorized as:

• Economic factors

• Political factors

• Social factors

• Technological factors

Part I: Multiple Choice—select one option. Which type of forecasting model uses a panel of experts to provide independent estimates over multiple rounds until consensus is reached?

• Executive Opinion

• Scenario Writing

• Time-Series Model

• Delphi Method

Part I: Multiple Choice—select one option. The systematic monitoring of the external environment to identify trends and value-creation opportunities is known as:

• Environmental Scanning

• Risk Assessment

• Market Assessment

• Resource Allocation

Part I: Multiple Choice—select one option. Which measure of forecast accuracy specifically penalizes large errors to provide a clearer picture of high-risk variance?

• Mean Absolute Deviation (MAD)

• Tracking Signal

• Mean Squared Error (MSE)

• Mean Absolute Percentage Error (MAPE)

Part I: Multiple Choice—select one option. What is the Risk of Stagnation in the context of technology management?

• The failure of a new innovation

• The loss of value from not seeking newness

• Inaccurate data in a statistical model

• Oversupply in a competitive market

Part I: Multiple Choice—select one option. Which step in the 7-step market analysis process involves creating specific personas based on demographics and behavior?

• Define your purpose

• Identify your target customer

• Analyze the competition

• Create a sales forecast

Part I: Multiple Choice—select one option. Quantitative forecasting models, such as Time-Series models, are used when the firm assumes:

• Historical data is completely absent

• Technology is undergoing a paradigm shift

• Patterns of behavior will continue in the marketplace

• Expert judgment is the only reliable source of information

Part I: Multiple Choice—select one option. Which component of a Market Assessment offers insights into a consumer’s maximum willingness to pay?

• Market Dynamics

• Competitive Landscape

• Consumer Dynamics

• External PEST factors

Part I: Multiple Choice—select one option. A Tracking Signal is a measurement used specifically to monitor a forecast for:

• Historical trends

• Bias (consistent over- or under-forecasting)

• Resource allocation

• External shocks like patent hurdles