Unit 9 Test

Direct advertising enables the advertiser to convey a message to a target market that has been selected with precision.

• True

• False

Tags

CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.5

Direct-mail advertising refers to any advertising matter delivered by the postal service to the person whom the marketer wishes to influence.

• True

• False

Tags

CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.5

From the consumers’ perspective, shopping by catalog saves time because people do not have to find parking spaces and deal with in-store crowds.

• True

• False

Typical databases include customers’ behavioral data and other types of relevant information (demographic, geographic, and psychographic data).

• True

• False

From a database perspective, each present or prospective customer is viewed as not just an address but rather as a long-term asset.

• True

• False

Tags

CCSS.RL.9-10.7

CCSS.RL.8.7

CCSS.RI.11-12.7

CCSS.RL.11-12.7

CCSS.RI. 9-10.7

If a marketer focuses on customer retention rather than just customer acquisition, customer lifetime value can be increased.

• True

• False

Brand placements have occurred in songs.

• True

• False

Tags

CCSS.RI.11-12.8

CCSS.RL.9-10.7

CCSS.RI.9-10.7

CCSS.RL.8.7

CCSS.RL.11-12.8

Older consumers appear to be the most responsive to brand placement in movies.

• True

• False

Tags

CCSS.RL.11-12.6

______ advertising is delivered to individuals’ homes or workplaces typically via postal mail in the form of printed materials or in a digital/electronic form.

• Indirect

• Mass

• Personal

• Direct

• Focused

Tags

CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.8

Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people, the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium, and offers the flexibility to meet changing circumstances. Charles should use ____.

• television

• brand placement

• outdoor billboards

• direct mail

• magazines

Tags

CCSS.RI.11-12.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.8.5