ENTR371 Lecture 1 Quiz

Which e-commerce business model is primarily focused on brand storytelling and direct shipping to individual customers, as exemplified by Amazon?

• B2B (Business-to-Business)

• C2C (Consumer-to-Consumer)

• B2C (Business-to-Consumer)

• SaaS (Software as a Service)

A local startup is struggling because their customers receive the wrong items and deliveries are often delayed. Which pillar of the E-Commerce Scope should the entrepreneur prioritize to fix these logistics and warehousing issues?

• Transactional Layer

• Fulfillment Layer

• Financial Layer

• Information Layer

What psychological state refers to an online user being so engaged with a website's interface that they lose track of time?

• Friction

• Social Proof

• Flow

• Anonymity

An entrepreneur wants to launch an online boutique but doesn't have the technical skills to build a website from scratch. Which platform would best serve as their "Infrastructure" by providing a ready-to-use digital storefront?

• eBay

• Shopee

• Shopify

• Alibaba

A customer sees that a product has "500 units sold" and "4.9-star reviews" before deciding to buy it. This is an example of:

• Personalization

• Social Proof

• Visual Hierarchy

• Tokenization

Which specific payment method acts as a "Trust Proxy" in the Philippine market, allowing consumers to pay only upon receiving the item?

• E-Wallets (GCash/Maya)

• Buy Now, Pay Later (BNPL)

• Credit Card

• Cash-on-Delivery (COD)

Select TRUE if the statement is correct and FALSE if it is incorrect. "Mobile-First" design is optional for Filipino entrepreneurs because most consumers still prefer using desktops for final purchases.

• True

• False

Select TRUE if the statement is correct and FALSE if it is incorrect. Tokenization ensures that actual credit card numbers are never stored on a merchant's server, replacing them with useless strings of code instead.

• True

• False

Select TRUE if the statement is correct and FALSE if it is incorrect. The "Leapfrog Effect" in the Philippines refers to the country bypassing the desktop era and moving straight to mobile-first e-commerce.

• True

• False

Select TRUE if the statement is correct and FALSE if it is incorrect. Phishing and Smishing are technical hacks into a website's server database to steal large amounts of customer data.

• True

• False