BIC31502 – CREATIVITY AND INNOVATION Quiz #1

A student designs a new learning app that combines animation and interactivity. Which component of the 4 P's does this represent?

• Process – because the student followed steps

• Product – the app is the final creative output

• Person – the student's skills enabled it

• Press – the classroom influenced the app

Which two key characteristics must a product or idea have to be considered creative according to Amabile and Pratt (2016)?

• Originality and cost-effectiveness

• Novelty and usefulness

• Complexity and popularity

• Speed and accuracy

In the "Four P's" approach, the category of Process includes information about which of the following?

• The personality traits of creative individuals

• The environment influencing creativity

• The final creative product or outcome

• The steps and techniques used to generate ideas and solve problems

Dzurin combined ideas from mobile applications and healthcare to create a medication reminder system for elderly users. She connected ideas from two different fields to produce a new idea. This creative quality is known as:

• Flexibility

• Fluency

• Associative orientation

• Visualization

Flexibility in creative people refers to the ability to:

• Memorizing information quickly

• Change ideas and adapt to new situations

• Work alone all the time

• Follow instructions strictly

Which driver for innovation involves the need to reduce costs and do more with less?

• Stricter regulation

• Stricter regulation

• Value migration

• Financial pressure

According to Schumpeter, which of the following is considered a way that innovation comes about?

• Opening a new market

• Maintaining current supply sources

• Following established organizational routines

• Reducing the number of business supply chains

A laundry detergent brand updates its scent and packaging, but the formula remains the same. This is an example of:

• Discontinuous Innovation

• Radical Innovation

• Continuous Innovation

• Drastic Innovation

A manager tells his employee, "If it is still working, don't fix it," when presented with a new process idea. Which barrier is this?

• Cultural barrier

• Financial barrier

• Intellectual barrier

An engineer avoids sharing a radical design because they are terrified of being laughed at by senior staff. This is an example of:

• Cultural barrier

• Financial barrier

• Intellectual barrier

• Emotional barrier