Worksheet Questions Extraction

Research is the opposite of guessing.

• True

• False

Which of the following is not a segmentation method?

• Benefit

• Itemized

• Demographic

• Behavioral

• Geographic

Which of the following best describes an attractive target segment?

• Reachable, identifiable, illogical

• Identifiable, untrustworthy, profitable

• Profitable, narrow, identifiable

• Responsive, substantial, reachable

What is the purpose of segmentation?

• Convincing marketing executives to spend more on advertising.

• Identifying groups of consumers who will respond to marketing efforts similarly.

• Ensuring marketing budgets will increase.

• Targeting all consumers without identifying unique groups.

Which of the following is true of segmentation, targeting, and positioning?

• STP are synonymous with marketing mix variables.

• STP are the first steps of the marketing plan.

• STP are not part of the marketing plan.

• STP are part of marketing strategy.

Gender and age are associated with which segmentation method?

• Demographic

• Behavioral

• Psychographic

• Benefit

• All of the above

One pasta sauce is labelled "traditional" while another is labelled "gluten free". This is associated with which segmentation method?

• Demographic

• Behavioral

• Psychographic

• Benefit

• None of the above

Collecting, recording, analyzing, and interpreting data are aspects of which of the following?

• Globalization

• Marketing Research

• Branding

• Innovation

Marketing research links the consumer to the marketer by providing information that can be used in making marketing decisions.

• True

• False

Research can be reasonably described as the opposite of ______.

• thinking

• collaborating

• decision making

• guessing