Mentimeter Entry Cheat Sheet - Advertising Mega Quiz

Which best describes the term "advertising" in a marketing context?

• A. A personal one-on-one interaction between a salesperson and customer

• B. A paid, non-personal form of communication used to promote a product or idea

• C. A free service provided by media companies to promote social welfare

• D. A direct exchange of goods and services between buyer and seller

The AIDA model in advertising stands for:

• Awareness, Interest, Decision, Action

• Attention, Interest, Desire, Action

• Advertising, Innovation, Design, Appeal

• Awareness, Impact, Development, Acquisition

Which term refers to the number of different individuals exposed to an advertisement at least once during a specific time period?

• Frequency

• GRP (Gross Rating Points)

• Reach

• Impressions

Which regulatory body in India oversees and enforces advertising standards and codes of conduct?

• SEBI

• TRAI

• ASCI (Advertising Standards Council of India)

• RBI

Institutional advertising is primarily aimed at:

• Selling a specific product to end consumers

• Promoting the overall image and goodwill of an organisation

• Targeting only institutional buyers like hospitals and schools

• Advertising government welfare schemes

Which of the following is an example of a "pull" advertising strategy?

• Offering trade discounts to retail distributors

• Providing special incentives to the company’s sales force

• Running mass media advertising campaigns to generate consumer demand

• Distributing free samples to wholesalers

A company informing consumers about a new product’s features for the very first time is an example of:

• Reminder advertising

• Comparative advertising

• Informative advertising

• Institutional advertising

In media planning, the term “frequency” refers to:

• The total number of unique people who see the advertisement

• How many times the same target audience member is exposed to the advertisement

• The total cost of placing the advertisement across all media channels

• The length of the advertisement in seconds

Running advertisements continuously throughout the year at a steady, consistent level is called:

• Flighting

• Pulsing

• Continuity scheduling

• Burst scheduling

A USP (Unique Selling Proposition) in advertising refers to:

• The price advantage a product offers over all competitors

• A unique consumer benefit that clearly differentiates a product from competitors

• The number of times an advertisement is repeated in a campaign

• Uniform standard pricing offered to all distribution channels