Digital Business Fundamentals Quiz

What is the primary purpose of a digital business?

• To avoid using the internet

• To leverage technology for business operations

• To focus solely on traditional marketing

• To sell physical products only

Which of the following is a common platform for e-commerce?

• LinkedIn

• Amazon

• Twitter

• Facebook

What does SEO stand for in digital marketing?

• Sales Enhancement Operation

• Systematic Email Outreach

• Social Engagement Online

• Search Engine Optimization

In a digital business, what is the role of social media?

• To eliminate the need for a website

• To engage with customers and promote products

• To only share company news

• To replace all customer service

Which of the following is NOT a benefit of digital marketing?

• Wider reach to potential customers

• Lower costs compared to traditional marketing

• Immediate feedback from customers

• Guaranteed sales

Scenario: A local bakery wants to increase its online presence. Which platform should they consider first?

• An Instagram account

• A radio commercial

• A physical billboard

• A newspaper ad

What is a common metric used to measure website traffic?

• Shares

• Comments

• Likes

• Page views

Which of the following describes a subscription model in digital business?

• Pay-per-click advertising

• Monthly fee for ongoing service

• One-time purchase of a product

• Free access to all content

Scenario: A startup is launching a new app. What is the best way to gather user feedback?

• Ignore user opinions

• Conduct surveys and interviews

• Only rely on app store ratings

• Ask friends and family only

What is the main function of an email marketing campaign?

• To send spam emails

• To collect personal data without consent

• To communicate with customers and promote products

• To replace all other marketing strategies