Digital Marketing Quiz

Which Digital Marketing method focuses on improving website visibility organically in search engines without using paid advertisements?

• SEO

• SEM

• SMM

• Email

Which Digital Marketing method uses paid advertising to display websites on search engine result pages for selected keywords?

• SEM

• SEO

• SMM

• Affiliate

Which Digital Marketing strategy focuses on creating valuable content to attract educate and engage target audience effectively?

• Content marketing

• Affiliate marketing

• Email marketing

• Paid marketing

Which Digital Marketing process involves collecting potential customer information such as name email or phone number?

• Lead generation

• Lead nurturing

• Conversion

• Funnel

Which Digital Marketing process focuses on building relationship with potential customers until they are ready to purchase?

• Lead nurturing

• Lead generation

• Conversion

• Targeting

Which Digital Marketing term refers to number of users visiting a website through different online marketing channels?

• Traffic

• Conversion

• KPI

• Funnel

Which Digital Marketing term represents percentage of users completing desired action compared to total number of visitors?

• Conversion rate

• Bounce rate

• CTR

• Impression

Which Digital Marketing measurement represents key indicators used to evaluate performance and effectiveness of campaigns?

• KPI

• ROI

• Funnel

• Targeting

Which Digital Marketing concept describes step by step customer journey from awareness stage to final purchase decision?

• Funnel

• Campaign

• Traffic

• Branding

Which Digital Marketing principle ensures content is truthful ethical and follows guidelines without misleading audience?

• Ethics

• Branding

• Automation

• Targeting