Missed Questions

Jackie is interested in predicting what special events result in higher demand for chocolate
candy. She should conduct behavioral segmentation based on

• occasion response

• rate of use

• benefits derived

• loyalty response

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.

• resource.

• target group.

• market.

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.

• market segmentation.

• mass marketing.

• demographic segmentation.

To buy a product, customers in a market must first

• locate the product in a store.

• learn the product’s features.

• make sure the product is on sale.

• be willing to buy the product.

Marketers divide their markets by grouping customers according to their

• differences.

• hobbies.

• occupations.

• similarities.

What is the term for one of the groups when the total market is divided?

• Market

• Share

• Segment

• Subdivision

Mass marketing is not as precise as __________ marketing.

• direct

• segment

• promotional

• event

Sorting customers by their physical and social characteristics is called _________ segmentation.

• psychographic

• demographic

• behavioral

• statistical

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

• socioeconomic status.

• origin or heritage

• personal belief

• life stage

When examining a market, marketers primarily notice its

• records.

• leaders.

• categories.

• merchants.