W7D1 - SMO
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which influencer tier is characterized by having fewer than 10,000 followers?
Nano
Micro
Macro
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is UGC?
User Generated Content
User Grouped Content
User Grouped Creators
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a “niche” in a KOL persona?
A specific topic that KOL covers
A tone of voice that KOL use
A range of compensation that KOL demands from a partnership
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the followings is wrong about UGC?
UGC is content that showcases real proof created by actual customers
UGC is content created by KOLs when reviewing a brand’s product.
UGC functions as a modern form of word-of-mouth.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How to pick the best influencer for your Brand?
a. Pick an influencer based on similarity with your Brand persona.
b. Pick an influencer with the most followers among all
c. Pick the cheapest influencer and pick a lot of them all at once
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