International Management Worksheet

Case Study 1 – Comprehension. Scenario: Starbucks expanded into China. Initially they faced difficulties due to the traditional tea-drinking culture, but later succeeded by adjusting products to local preferences (for example, green tea latte and locally tailored pastries). What is the key factor behind Starbucks’ success in China?

• Strong financial investment

• Cultural adaptation to local tastes

• Hiring only expatriates from the U.S.

• Reducing transportation costs

Case Study 2 – Intermediate Application. Scenario: Toyota built a factory in the U.S. to reduce transportation costs and access a large market. However, they encountered difficulties managing American labor, whose work style differs from Japanese practices. Which management function should Toyota emphasize to solve this problem?

• Planning

• Organizing

• Influencing

• Controlling

Case Study 3 – Advanced Application. Scenario: Unilever operates in over 100 countries and must balance global integration with local responsiveness; for example, the same brand has different products in India and Europe. Which organizational structure is most suitable for Unilever?

• Structure based on business function

• Structure based on company products

• Structure based on territory served

• No structure needed

Part 1: True/False. Indicate whether the statement is true or false. International management is the performance of management activities across national borders.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Domestic organizations operate in multiple countries.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Multinational corporations (MNCs) have significant operations in more than one country.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Transnational organizations are also called global organizations.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Exporting products abroad is the final stage of multinationalization.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Expatriates are employees who work in their home country.

• True

• False

Part 1: True/False. Indicate whether the statement is true or false. Planning in MNCs includes establishing sales forces and manufacturing plants abroad.

• True

• False