Public Relations Concepts

Member Relations

• The management of relationships with members of an organization.

• A strategy for increasing membership numbers.

• A method for resolving conflicts within the organization.

• A program for training new members.

Public Relations

• The practice of managing communication between an organization and its publics.

• A method of advertising products to consumers.

• A strategy for increasing sales through promotions.

• A technique for managing employee relations within a company.

Corporate

• Relating to a corporation or large company.

• A term used for small businesses.

• Referring to individual entrepreneurs.

• Describing non-profit organizations.

Polling and Research

• The collection and analysis of data to understand public opinion.

• A method to conduct elections.

• A technique for marketing products.

• A way to gather personal opinions without data.

Marketing Communications

• The various ways in which a company communicates with its customers.

• A strategy to increase product prices.

• A method to reduce customer complaints.

• A technique for improving employee productivity.

Community Relations

• The efforts made by an organization to build and maintain relationships with the community.

• A marketing strategy focused on increasing sales.

• A method for conducting internal audits within a company.

• A program designed to enhance employee productivity.

Advertising

• The activity of promoting products or services through various media.

• A method of selling products directly to consumers.

• A strategy for reducing production costs.

• A technique for improving customer service.

Financial and Investor Relations

• Communication between a company and its investors and stakeholders.

• A method of increasing company profits through marketing.

• A strategy for reducing operational costs.

• A process for managing employee relations.

Issues Management

• The process of anticipating and addressing potential issues that could impact an organization.

• A method for resolving conflicts within a team.

• A strategy for increasing market share through advertising.

• A technique for improving employee satisfaction and retention.

Lobbying

• The act of influencing decisions made by government officials.

• A method of public speaking to persuade audiences.

• A process of gathering public opinion on policies.

• A technique for fundraising in political campaigns.