Worksheet content

Which of the following is a tangible product?

• A live basketball game
• A concert experience
• A team jersey
• Stadium atmosphere

Which of the following is an intangible product?

• Baseball bat
• Team hat
• Game ticket experience
• Soccer ball

A product line is best defined as:

• All products a company sells
• A group of closely related products
• One single product
• A pricing strategy

A product mix refers to:

• One category of products
• The price of products
• All product lines a company offers
• A promotional strategy

Match the Product Life Cycle stage to the correct description.

• Sales level off as the market becomes saturated with competitors.
• Decline
• The product is launched into the market with high marketing costs.
• Introduction
• Sales begin to drop as consumer interest fades or new technology emerges.
• Maturity
• Sales rise rapidly as more consumers become aware of the product.
• Growth

What is product mix depth?

• The total number of products a company sells

• The number of different product lines a company offers

• The number of variations within a single product line

• How similar all of a company’s products are

A sports brand sells:

• Basketball shoes (3 styles)
• Hoodies (2 styles)
• Backpacks (1 style)

What is the product mix width?

• 1

• 2

• 3

• 6

A sports brand sells:

• Basketball shoes (3 styles)
• Hoodies (2 styles)
• Backpacks (1 style)

What is the product mix length?

• 1

• 2

• 3

• 6

A sports brand sells:

• Basketball shoes (3 styles)
• Hoodies (2 styles)
• Backpacks (1 style)

What is the depth of the shoe line?

• 1

• 2

• 3

• 6

What is product mix consistency?

• The total number of items a company sells

• How closely related a company’s products are

• The number of variations of a product

• The price range of products