Instagram Engagement Quiz

Which engagement signal is considered the strongest by Instagram?

• Likes

• Story views

• Saves

• Emojis

Which hashtag strategy is recommended?

• Only generic hashtags

• 5–10 targeted hashtags

• A mix of niche, medium and broad hashtags

• 50 hashtags per post

What are good practices for Reels?

• Strong hook in the first seconds

• Long introductions

• Trending audio

• Subtitles

Which KPI formula is correct for Engagement Rate?

• Likes ÷ Followers

• (Likes + Comments + Saves + Shares) ÷ Reach × 100

• Reach ÷ Followers

• Comments × Shares

What is Reach?

• Number of followers

• Number of unique accounts who saw the post

• Number of comments

• Number of Stories published

Which account category generally has the highest engagement rate?

• Mega influencers

• Macro influencers

• Nano influencers

• Celebrity accounts

Why are Reels considered the primary growth lever on Instagram in 2026?

• They permanently stay on top of the feed

• Instagram prioritises them to compete with TikTok

• They eliminate the need for captions

• They are only shown to followers

What is the main strategic advantage of carousel posts?

• They disappear after 24 hours

• They increase time spent interacting with content

• They automatically generate followers

• They require no caption strategy

Which KPI measures the percentage of people who watched a Reel until the end?

• Reach rate

• Share rate

• Completion rate

• Impression rate

Why are Stories strategically important despite limited discoverability?

• They replace Reels in the algorithm

• They strengthen loyalty and audience retention

• They are pushed massively to non-followers

• They automatically increase reach