Rhetorical Appeals: Ethos, Pathos, Logos

Who coined rhetorical appeals (ethos, pathos, and logos)? 

• Plato

• Aristotle

• Einstein

• Ashton

Which of these is an example of ethos? (Hint: There are TWO correct answers.)

• "You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."
   

• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
   

• "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
   

• "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."
   

Pathos gets us to stop thinking and start _____.

• analyzing

• feeling

How can you employ pathos in an advertisement? (Hint: There are TWO correct answers.)

• Use logical facts

• Cite credible sources

• Use inspiring stories

• Show vivid pictures that incite fear or happiness

• Apply statisitcs to the class

How could logos be used in a debate? (Hint: There are TWO correct answers.)

• Clearly explain why your evidence supports your side

• Use thoughtful, relevant, and unbiased statistics

• Bend facts to support your point of view 

• Talk passionately and with great emotion

Write a sentence or two using LOGOS to convince me why you should get extra credit.

Convince me that you deserve an A in this class. Use ethos, pathos, and logos in your argument. USE COMPLETE SENTENCES when writing your argument for an A.