Exploring the Allstate 'Back to Basics' Campaign

The video discusses Allstate's founding in 1931 during the Great Depression and its resilience through 12 recessions. It highlights how people tend to appreciate simple joys in life, like home-cooked meals and time with loved ones, after economic fears subside. The message emphasizes returning to basics and protecting what matters most.

In what year did Allstate open its doors?

• 1931

• 1929

• 1950

• 1945

How many recessions has Allstate experienced since its founding?

• 20

• 10

• 12

• 15

What do people start to appreciate more after fears subside during recessions?

• New technology

• Traveling

• Small things in life

• Luxury items

Which of the following is NOT mentioned as a small joy people appreciate?

• A home-cooked meal

• Buying new cars

• Time with loved ones

• Appreciating what we have

What does the video suggest we should protect and put in good hands?

• Our luxury items

• Our investments

• Our basic values

• Our travel plans