Exploring Chipotle's Business Model Success

Chipotle, founded in 1993, has become a leading fast casual chain by offering a customizable menu and focusing on efficiency and transparency. Despite challenges like foodborne illness outbreaks and the pandemic, Chipotle's sales have grown significantly, aided by digital innovations such as online ordering and Chipotlanes. The company has also leveraged social media to engage younger consumers and plans to expand its digital services further.

What year was Chipotle founded?

• 1993

• 1990

• 2000

• 1985

How many foodborne illness outbreaks did Chipotle face between 2015 and 2018?

• Six

• Four

• Three

• Five

What percentage of Chipotle's sales were digital in 2022?

• Nearly 40%

• About 25%

• Less than 10%

• Over 50%

Who was brought on as CEO to improve food safety procedures?

• Chris Arnold

• Steve Ells

• Brian Niccol

• Monty Moran

What is the purpose of Chipotle's 'Chipotlanes'?

• Drive-through pickup with no waiting

• Mobile app exclusives

• In-store dining experience

• Delivery service

How did Chipotle's digital ordering change during the early pandemic?

• Stayed the same

• Increased from 18% to 70%

• Decreased by 30%

• Dropped to 5%

What year did the first Chipotlane open?

• 2018

• 2019

• 2020

• 2016

What is a key feature of Chipotle's future locations?

• Dine-in only

• Only drive-through services

• No seating for customers

• Cashless payments

How does Chipotle aim to reduce labor costs in future locations?

• Automating food preparation

• Reducing staff numbers

• Closing during off-peak hours

• By not cleaning seating areas and bathrooms

What role does social media play in Chipotle's strategy?

• Only for advertising new locations

• Handling customer complaints

• Engaging younger consumers

• Recruiting employees