The Rise of Hoka

Hoka, a rapidly growing shoe brand, originated in the French Alps and quickly gained popularity among athletes for its unique design and comfort. Founded in 2009, Hoka was acquired by Deckers in 2012, contributing significantly to Deckers' earnings. Known for its extreme cushioning and bold design, Hoka shoes are favored by healthcare workers and fashion enthusiasts alike. The brand's strategic pricing and limited availability have fueled demand, while manufacturing in China and Vietnam keeps costs low. Hoka continues to expand globally, launching new collections and collaborations, positioning itself as a strong competitor in the footwear market.

Who are some of the notable people seen wearing Hoka shoes?

• Mark Zuckerberg, Adele, and local doctors

• Elon Musk, Taylor Swift, and local chefs

• Jeff Bezos, Lady Gaga, and local teachers

• Joe Biden, Britney Spears, and local baristas

Where did the company Hoka originate?

• The Andes Mountains

• The Rocky Mountains

• The Swiss Alps

• The French Alps

Who was the former marathon world champion that tested Hoka's prototype?

• Mark Plotus

• John Smith

• Paul Radcliffe

• Steve Prefontaine

Which company acquired Hoka in 2012?

• Nike

• Puma

• Deckers

• Adidas

What percentage of Decker's yearly earnings does Hoka now make up?

• 20%

• 50%

• 30%

• 40%

What is the midsole of Hoka shoes compared to?

• A well-pumped mountain bike tire

• A car tire

• A basketball

• A tennis ball

What does the name 'Hoka' mean in the Indigenous New Zealand Maui language?

• To walk

• To jump

• To run

• To soar or fly

What is one reason healthcare workers prefer Hoka shoes?

• They are waterproof

• They have a wide toe box

• They are lightweight

• They have a high heel

Where are Hoka shoes manufactured?

• Germany and Italy

• China and Vietnam

• Brazil and Argentina

• USA and Canada

In what year did Hoka launch its first collection for kids?

• 2020

• 2021

• 2022

• 2023