Keyword Research and SEO Strategies

The video tutorial by Jamal explains the importance of keywords in SEO and online visibility. It covers a seven-step process for researching and selecting the right keywords for a business. The tutorial emphasizes the need to use a mix of short and long tail keywords and provides tips on using tools like Google's keyword ideas tool to assess competition and search volume. The video also highlights the significance of creating content that aligns with trending keywords and analyzing competitors' keyword strategies.

What percentage of shoppers research products online before making a purchase?

• 90%

• 60%

• 81%

• 50%

Which of the following is NOT a place where keywords can be found on a website?

• Body text

• Titles

• User comments

• Metadata

What is the first step in researching keywords for your business?

• Making a list of relevant topics

• Using a keyword tool

• Checking search volume

• Analyzing competitors

What is a useful tool for discovering what people are searching for online?

• Google Autocomplete

• Google Trends

• Google Drive

• Google Maps

What is the ideal characteristic of a keyword for ranking purposes?

• Low search volume and low competition

• High search volume and high competition

• Low search volume and high competition

• High search volume and low competition

What type of keywords are easier to rank for?

• No-tail keywords

• Long-tail keywords

• Short-tail keywords

• Medium-tail keywords

What should you check for on the search results page for each keyword?

• Number of videos

• Number of ads

• Google special features

• Number of images

Why is it important to ensure that competitor keywords apply to your brand?

• To avoid misleading users

• To reduce advertising costs

• To increase website traffic

• To improve site design

What can hurt your site's credibility in the eyes of Google?

• High search volume

• Low competition

• Irrelevant keywords

• High keyword density

Where can you find a free lesson on the process of finding keywords?

• HubSpot Academy

• Google Academy

• YouTube

• Coursera