Patagonia: A Brand with a Mission

The video discusses Patagonia, a brand with a strong commitment to nature and environmental activism. Founded by a passionate individual, the brand has been at the forefront of sustainable practices for 45 years. It emphasizes building the best products while minimizing environmental harm. Patagonia has expanded its used clothing program, invested in sustainable startups, and launched an activist hub. The brand's purpose is to save the planet, impacting all aspects of its operations, including hiring practices. Patagonia also endorses candidates committed to environmental causes.

What common passion unites millions of people around the world?

• Technology

• Nature

• Sports

• Music

Who founded Patagonia?

• Kiyah Fly

• Emil Sri

• Yvon Chouinard

• Sarah Fitzroy

What is the significance of Sarah Fitzroy to Patagonia?

• She is the brand's icon

• She is a famous environmentalist

• She is the founder

• She is a Patagonia employee

For how many years has Patagonia been at the forefront of environmental activism?

• 55 years

• 45 years

• 35 years

• 25 years

What did Patagonia famously say in one of their ads?

• Buy this jacket

• Nature is our passion

• Don't buy this jacket

• Save the planet

What recent program has Patagonia expanded?

• Used clothing program

• New clothing line

• Employee benefits

• Recycling program

What is the purpose of Patagonia's activist hub?

• To sell more products

• To provide customer service

• To connect consumers with grassroots environmental organizations

• To promote new clothing lines

What is Patagonia's updated mission statement?

• To be the best outdoor brand

• To save our home planet

• To expand globally

• To increase profits

How does Patagonia's new mission impact their hiring practices?

• They hire based on references

• They hire based on education only

• They hire people committed to saving the planet

• They hire based on experience only

What unique step did Patagonia take in their brand marketing?

• Offering discounts

• Opening new stores

• Launching a new product line

• Endorsing specific candidates committed to saving the planet