Understanding the New Mobile Phone Project

In this video, Paul and his colleague discuss the new phone model. Paul is concerned about its market viability, citing fewer features compared to competitors. However, his colleague argues that the phone is well-suited for their young audience, offering modern features like photo and video capabilities. They debate customer preferences, with Paul skeptical about the phone's appeal, especially to women. His colleague counters with survey data showing a preference for solid, functional phones. The video concludes with a decision to proceed with production and marketing, confident in the product's potential success.

Why did Paul request the phone meeting?

• To review the annual sales report

• To discuss a new marketing strategy

• To talk about the new mobile phone project

• To plan a company event

What is one of the key features of the new mobile phone?

• It has a holographic display

• It has a built-in projector

• It can translate languages in real-time

• It can take photos and small videos

Who is the primary target audience for the new mobile phone?

• Young customers

• Business professionals

• Travel enthusiasts

• Elderly people

What is one feature that the new mobile phone lacks compared to others in the market?

• Internet access

• Bluetooth connectivity

• Voice assistant

• Wireless charging

What concern does Paul have about the phone's appearance?

• It looks outdated

• It is too colorful

• It is not attractive to women

• It is too bulky

What do the surveys indicate about customer preferences?

• Customers want phones with unique designs

• Customers prefer solid products with large buttons

• Customers want phones with large screens

• Customers prefer lightweight phones

What is the final decision regarding the new mobile phone?

• To launch the product quickly and start the advertising campaign

• To cancel the project

• To redesign the phone

• To delay the launch