1-800-FLOWERS.COM Business Insights

1-800-FLOWERS.COM is a leading floral and gifting company, especially during Mother's Day, which is crucial for their revenue. The company evolved from a local florist to a national business with the acquisition of a toll-free number and later became a pioneer in online floral sales. They manage complex logistics to ensure timely delivery of fresh flowers. Their strategy includes expanding into gourmet foods and gift baskets. Despite challenges like competition and economic downturns, they innovate with technologies like AI to maintain their market edge.

What percentage of 1-800-FLOWERS.COM's annual revenue is generated on Mother's Day?

• 10%

• 15%

• 20%

• 5%

In which year did the New York florist purchase the toll-free number that transformed the industry?

• 1990

• 1986

• 1980

• 1995

What was one of the first industries to go online in the 1990s?

• Clothing

• Floral

• Electronics

• Grocery

How many florists are in the 1-800-FLOWERS.COM network?

• 5,000

• 7,000

• 3,000

• 1,000

What is the most popular flower for Mother's Day according to 1-800-FLOWERS.COM?

• Tulips

• Lilies

• Roses

• Daisies

What is the key to keeping flowers fresh during transportation?

• High humidity

• Low light

• Constant movement

• Low temperature

What percentage of 1-800-FLOWERS.COM's business is in gourmet foods and gift baskets?

• 55%

• 25%

• 45%

• 35%

Which of the following is NOT a competitor mentioned in the transcript?

• UrbanStems

• Bouqs

• ProFlowers

• Farmgirl Flowers

What new technology did 1-800-FLOWERS.COM launch in April?

• Blockchain tracking system

• Drone delivery service

• AI-generated poem composer

• Virtual reality shopping

What is the main reason flowers are considered an ephemeral gift?

• They are expensive

• They are seasonal

• They are perishable

• They are difficult to transport