Campaign Strategies and Outcomes

This video, presented by Amy from 'I Think Therefore I Teach', covers the final section of Unit 2 in criminology, focusing on how campaigns affect policy development. It includes examples of newspaper, individual, and pressure group campaigns that have led to changes in law, such as the abolition of the 'year and a day rule' and the double jeopardy law. The video also provides guidance on how to approach exam questions related to these topics, emphasizing the importance of understanding campaign methods and their impacts on policy.

What are the three types of campaigns discussed in the video?

• Newspaper, Individual, and Pressure Group

• Social Media, Television, and Radio

• Political, Economic, and Social

• Local, National, and International

What was the main goal of the Northern Echo newspaper campaign?

• To abolish the 'year and a day rule'

• To promote local businesses

• To increase newspaper sales

• To support environmental causes

Who led the campaign to abolish the double jeopardy law?

• Michael Gibson

• Pat Gibbs

• Anne Ming

• Alan Milburn

What was a significant outcome of Anne Ming's campaign?

• The creation of a new environmental policy

• The establishment of a new educational program

• The abolition of the double jeopardy law for serious offenses

• The introduction of a new tax law

Which organization is concerned with state-related deaths?

• Greenpeace

• Amnesty International

• Human Rights Watch

• Inquest

What major event is associated with the Hillsborough campaign?

• An economic crisis

• A sports stadium tragedy

• A natural disaster

• A political scandal

What is one method suggested for influencing policy through campaigns?

• Hosting a cooking show

• Creating a viral dance challenge

• Organizing a music festival

• Using petitions and media

What should be included in a campaign answer to maximize marks?

• A detailed description of the campaign's aim and methods

• A list of unrelated historical events

• A collection of random facts

• A summary of personal opinions

What is a key factor in the success of a campaign?

• The effectiveness of the methods used

• The popularity of the campaign leader

• The amount of money spent

• The number of celebrities involved

What is the importance of discussing both strengths and weaknesses in a campaign?

• To provide a balanced view and improve future campaigns

• To avoid answering the question directly

• To confuse the examiners

• To make the answer longer