Digital marketing encompasses strategies and actions in digital media to promote businesses and products. Emerging in the 1990s, it revolutionized how companies use technology for promotion. As digital devices became integral to purchasing, consumers shifted from relying on salespeople to researching online. In Brazil, over 165 million people access the internet, spending more than 10 hours daily online. This highlights the importance of online strategies for business growth. Companies must now focus on engaging audiences effectively to enhance sales and growth.

What is digital marketing primarily concerned with?

• Developing new products

• Managing offline sales teams

• Creating physical advertisements

• Promoting businesses and products through digital means

How did digital marketing change the way businesses operate?

• By integrating technology into business promotion

• By increasing reliance on traditional media

• By reducing the need for technology

• By eliminating the need for marketing

What has become more common as people use more digital devices?

• A return to traditional marketing methods

• A decrease in online shopping

• More reliance on digital devices for purchasing

• Increased face-to-face interactions

In the past, how did people typically learn about products?

• Through social media

• By watching TV commercials

• By visiting a salesperson

• Through online reviews

What is a significant change in the purchasing process today?

• Greater access to unbiased product information online

• Increased dependence on salespeople

• Less use of digital devices

• More emphasis on in-store shopping

How many internet users are there in Brazil?

• Exactly 200 million

• Less than 50 million

• Over 100 million

• More than 165 million

What is the average time Brazilians spend online daily?

• 20 hours

• 5 hours

• 10 hours

• 15 hours