Understanding Influencer Marketing

Understanding Influencer Marketing

Assessment

Interactive Video

Business, Social Studies, Life Skills, Journalism

6th - 10th Grade

Hard

Created by

Amelia Wright

Used 1+ times

FREE Resource

The video explores how influencers make money through brand promotions, merchandise sales, and ads. It highlights the subtle ways influencers can sway consumer behavior and the importance of transparency in their marketing practices. The video emphasizes the need for viewers to be aware of these tactics, especially young audiences.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary job of influencers on social media?

To entertain their followers

To create viral content

To influence purchasing decisions

To provide free content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might it be concerning for young people to be influenced by social media?

They could become influencers themselves

They might not understand the content

They could be directed towards certain preferences

They might spend too much time online

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a common way influencers earn money?

By creating viral challenges

By promoting brands

By hosting live events

By writing blogs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way fans can support influencers financially on some platforms?

By donating virtual currency

By sharing their content

By commenting on their videos

By liking their posts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a subtle way influencers might promote products?

By sharing discount codes

By posting product reviews

By wearing branded clothes

By directly asking followers to buy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main source of big money for influencers?

Subscription services

Brand promotions

Selling merchandise

Advertisements

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are influencers supposed to do when they are paid to promote a product?

Only tell their close friends

Mention it in the video description

Keep it a secret

Ignore the payment

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