Understanding the Counterfeit Sneaker Market

The video explores the booming counterfeit sneaker market, driven by high demand and e-commerce. It highlights the role of authentication processes, the influence of the resale market, and the impact of online influencers. The production of counterfeit sneakers in China, particularly in Putian, is discussed, along with the challenges brands face in combating counterfeiting. The video concludes by examining the broader implications for brands and potential strategies to address the issue.

What percentage of the value of all counterfeit goods is accounted for by footwear?

• 20%

• 10%

• 40%

• 30%

What is Tallulah's role in the fight against counterfeit sneakers?

• She manufactures sneakers.

• She designs new sneakers.

• She sells authentic sneakers.

• She authenticates sneakers to identify fakes.

What has been a major driver of the counterfeit sneaker market boom?

• Traditional retail stores

• E-commerce revolution

• Street markets

• Television advertising

How has e-commerce changed the way counterfeit goods are shipped?

• In bulk shipments

• Via traditional mail

• Through individual orders

• Using local couriers

What is the estimated value of the resale market for sneakers in America?

• $1 billion

• $2 billion

• $4 billion

• $3 billion

How do online influencers contribute to the counterfeit sneaker market?

• By discouraging counterfeit purchases

• By promoting authentic brands only

• By driving consumers towards counterfeits

• By selling their own sneaker lines

What percentage of fake footwear seized worldwide comes from China?

• 70%

• 80%

• 60%

• 50%

What city in China is known as the global capital of sneaker counterfeit production?

• Beijing

• Shanghai

• Guangzhou

• Putian

What is a significant challenge in shutting down counterfeit production?

• High production costs

• Intertwined legal and illegal production

• Insufficient technology

• Lack of demand

What is a potential consequence of widespread counterfeiting for brands?

• More brand recognition

• Higher sales of authentic products

• Dilution of brand value

• Increased brand value