Why do consumers often choose specific brands over others, even when the products are similar?

Understanding Brand Influence

Interactive Video
•
Business, Social Studies, Psychology
•
9th - 12th Grade
•
Hard

Amelia Wright
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Due to lack of options
Because they are always cheaper
Due to brand loyalty and identity
Because they are more rational
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main finding of the Duke University study regarding brand exposure?
Apple logo exposure increased creativity
Apple logo exposure decreased creativity
IBM logo exposure increased creativity
Brand exposure had no effect
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do brands contribute to personal identity according to Americus Reid?
By offering discounts
By providing a sense of belonging
By being universally liked
By being the cheapest option
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Michael Platt's research reveal about Apple customers' brain responses?
They showed no response to brand news
They showed empathy similar to family responses
They disliked all brand news
They preferred Samsung news
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was unique about Samsung users' brain responses in the study?
They showed empathy for Apple
They had no response to any brand news
They showed reverse empathy for Apple news
They preferred Apple products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key factor in making informed consumer choices?
Ignoring brand influence
Following trends blindly
Being aware of brand influence
Always choosing the cheapest option
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do brands act as pillars of identity in modern society?
By being the most advertised
By offering the best quality
By replacing traditional institutions
By being universally affordable
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