Understanding Brand Influence

Understanding Brand Influence

Assessment

Interactive Video

Business, Social Studies, Psychology

9th - 12th Grade

Hard

Created by

Amelia Wright

FREE Resource

The video explores the powerful influence of brands on consumer behavior, highlighting how brands like Apple and Nike shape identity and decision-making. It discusses studies showing how brand perception affects creativity and emotional responses, even at a subconscious level. The video also addresses the ethical implications of brand influence and emphasizes the importance of consumer awareness in making informed choices.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do consumers often choose specific brands over others, even when the products are similar?

Due to lack of options

Because they are always cheaper

Due to brand loyalty and identity

Because they are more rational

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main finding of the Duke University study regarding brand exposure?

Apple logo exposure increased creativity

Apple logo exposure decreased creativity

IBM logo exposure increased creativity

Brand exposure had no effect

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do brands contribute to personal identity according to Americus Reid?

By offering discounts

By providing a sense of belonging

By being universally liked

By being the cheapest option

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Michael Platt's research reveal about Apple customers' brain responses?

They showed no response to brand news

They showed empathy similar to family responses

They disliked all brand news

They preferred Samsung news

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was unique about Samsung users' brain responses in the study?

They showed empathy for Apple

They had no response to any brand news

They showed reverse empathy for Apple news

They preferred Apple products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in making informed consumer choices?

Ignoring brand influence

Following trends blindly

Being aware of brand influence

Always choosing the cheapest option

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do brands act as pillars of identity in modern society?

By being the most advertised

By offering the best quality

By replacing traditional institutions

By being universally affordable

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