The video provides an introduction to social media marketing in China, highlighting the rapid growth of internet users, especially in rural areas. It covers the history of internet development in China, the differences between Chinese and Western internet landscapes, and the rise of social commerce. The video also discusses the changing demographics of internet users, the widespread use of QR codes, and the impact of government policies on digital infrastructure. The conclusion offers resources for further exploration of social media marketing in China.

What percentage of Chinese Internet users are engaged in instant messaging?

• 86%

• 99%

• 50%

• 72%

Which company launched the first major e-commerce platform in China?

• Alibaba

• Tencent

• NetEase

• Baidu

When did Google decide to stop providing services in mainland China?

• 2009

• 2014

• 2019

• 2010

What is a significant feature of social platforms in China?

• They focus solely on messaging.

• They integrate e-commerce directly.

• They are only available in rural areas.

• They do not support video content.

What percentage of Chinese netizens had a university degree in 2020?

• 50%

• 10%

• 30%

• 60%

What is the term used for village live streaming in China?

• Zunbo

• Weibo

• Douyin

• Taobao

What is a common use of QR codes in China?

• To unlock bikes

• To send emails

• To watch TV

• To make phone calls

How did QR codes help during the COVID-19 outbreak in China?

• They were used for online shopping.

• They helped track personal health status.

• They enabled video conferencing.

• They were used to access social media.

Which platform used drones to project a QR code in the Shanghai skyline?

• Sina Weibo

• Douyin

• Bilibili

• WeChat

What color was the QR code if you were in a safe zone during COVID-19?

• Yellow

• Blue

• Red

• Green