Channels of Distribution

What is a distribution channel?

• A direct path from manufacturer to consumer

• . A method of advertising products

• A path that a product takes to reach the consumer

• . A financial strategy for companies

Which of the following is NOT one of the four P’s of marketing?

• Product

• Price

• Place

• People

. Indirect channels primarily involve which of the following?

• Direct sales to consumers

• Intermediaries such as agents and distributors

• Online sales

• Direct feedback from customers

What is a key advantage of direct channels?

• They require less investment

• They allow for better understanding of consumers

• They cover larger areas

• They rely on intermediaries

What is a drawback of direct channels mentioned in the video?

• They provide better customer feedback

• They are more expensive to operate

• They cover larger areas

• They are less flexible

Which of the following benefits pertains to indirect channels?

• Quality control

• Minimal investment to gain profit

• Direct consumer interaction

• Immediate feedback

According to the video, what must be checked when evaluating a distribution channel?

• The price of the product

• The channel's suitability for consumers

• The number of intermediaries

• The marketing budget