Boston Matrix

The vertical axis of the Boston Matrix represents ____ growth, while the horizontal axis represents ____ share.

The Boston Matrix is a tool used for analyzing a company's _____ portfolio, helping managers decide where to allocate resources.

_____ products have low market share and low market growth, often considered candidates for discontinuation.

A _____product has high market share but low market growth, generating steady revenue with little investment needed.

A ____ product has high market share and high market growth, indicating it is a leader in a growing market.

____ _____ are products with low market share but high market growth potential, requiring heavy investment to grow.