Engaging Communities and Innovation Strategies

The video discusses the Natural Environment Research Council's #NameOurShip campaign, which went viral with the public's suggestion of 'Boaty McBoatface'. Despite its popularity, the government rejected the name, highlighting the challenges of crowdsourcing. The video contrasts this with Lego's successful engagement with its community, emphasizing the importance of strategy, legitimacy, control, and commitment in harnessing crowd participation.

What was the public's suggested name for the new arctic explorer vessel?

• Endeavor

• Boaty McBoatface

• Adventurer

• Shackleton

What was the main issue the science minister had with the name 'Boaty McBoatface'?

• It was not a serious name

• It was too long

• It was already taken

• It was difficult to pronounce

Which of the following is NOT one of the four key skills for engaging with the crowd?

• Strategy

• Legitimacy

• Control

• Profitability

What is a common mistake organizations make when engaging with the crowd?

• Offering too many options

• Not having a clear strategy

• Ignoring social media

• Focusing too much on profits

What was the name of the group that Lego recognized as valuable to their brand?

• Lego Builders

• Lego Innovators

• Lego Enthusiasts

• Adult Fans of Lego (AFOLs)

How did Lego involve their fan base in their innovation process?

• By hiring them as employees

• By allowing them to submit ideas for new sets

• By giving them free Lego sets

• By organizing fan competitions

What is the key skill of our age according to the Lego example?

• Offering agency to the community

• Creating viral campaigns

• Building large corporations

• Maximizing profits

What should organizations focus on instead of hashtags?

• Invitations

• Advertisements

• Surveys

• Emails

What question should organizations ask themselves to engage effectively with their community?

• How can we increase our profits?

• What can the community do for us?

• What am I bringing to the party?

• How can we reduce costs?

What is the right frame for spreading ideas or starting a movement?

• How can more people get behind my idea?

• How can I get behind more people?

• How can I make my idea viral?

• How can I control the narrative?