Understanding Hip-Hop Influence on Timberland

The transcript discusses the brand's initial lack of understanding of hip hop culture and its impact on fashion. It highlights the brand's authenticity and consumer perception, emphasizing the importance of staying true to its roots. The challenges of trying to be 'cool' and the influence of hip hop icons like Jay-Z are explored. The brand's future strategy focuses on maintaining authenticity and catering to diverse consumers, including those in the hip hop community.

What was Timberland's initial perception of hip-hop culture?

• They rejected it completely.

• They were unaware of its significance.

• They were actively involved in it.

• They fully understood it.

How did Timberland initially react to young people wearing their boots?

• They were confused and surprised.

• They immediately embraced it.

• They discouraged it.

• They were indifferent.

What was the consumer's reaction to Timberland's attempt to add colors and styles?

• They loved the new styles.

• They were indifferent.

• They demanded more changes.

• They preferred the original designs.

What did Timberland learn about trying to be 'cool'?

• It was not authentic and backfired.

• It was essential for success.

• It had no impact on their brand.

• It was the best strategy.

What does Timberland guarantee about their boots?

• They are the cheapest.

• They are guaranteed for life.

• They are only for hip-hop consumers.

• They are the most stylish.

How did the hip-hop community view Timberland's authentic products?

• They wanted more trendy designs.

• They were uninterested.

• They found them outdated.

• They appreciated the authenticity.

What challenge does Timberland face with the hip-hop community?

• Maintaining authenticity while appealing to them.

• Creating more colorful products.

• Ignoring their influence.

• Competing with other brands.

What is Timberland's strategy for product development?

• Follow market trends closely.

• Focus on trendy designs.

• Collaborate with celebrities.

• Prioritize quality and authenticity.

What is Timberland's approach to connecting with the hip-hop consumer?

• Offer discounts and promotions.

• Focus solely on other demographics.

• Work humbly and earn their trust.

• Ignore their preferences.

What is Timberland's view on celebrity endorsements?

• They are crucial for success.

• They are not part of their strategy.

• They are the main focus.

• They are irrelevant.