Digital Transformation and Agency Evolution

The video discusses the founding of Digitas in 1996, highlighting the early media landscape with companies like Yahoo and AOL. It explores how Digitas evolved into a data-driven agency, focusing on analytics and community engagement. The company went public in 2000, continuing to grow by helping clients adapt to the digital era. Recently, Digitas was acquired by Publicis Group, leading to the formation of Viva Key to integrate media operations and support global clients in the digital transition.

What was the primary focus for agencies to adapt to the new media companies like Yahoo and AOL?

• Traditional marketing techniques

• Data and analytics

• Print advertising

• Television commercials

How did Digitas transform itself to become an agency of the future?

• By ignoring digital trends

• By focusing solely on print media

• By transforming a direct marketing business and adding necessary capabilities

• By acquiring television networks

In what year did Digitas go public?

• 1996

• 2000

• 2005

• 2010

What was the purpose of forming VivaKi?

• To focus on print media

• To integrate Digitas with media operations and support global clients

• To exit the digital market

• To focus on local clients only