Understanding Cognitive Surplus and Its Value

The transcript discusses the concept of cognitive surplus, emphasizing the value derived from intrinsic motivations, both personal and social. Personal motivations include autonomy and competence, while social motivations involve membership and generosity. The primary value comes from a positive sense of self through participation and public action. Examples like uploading photos to Flickr or videos to YouTube illustrate this value. The transcript contrasts the social utility of platforms like I Can Has Cheezburger, which provides light entertainment, with Wikipedia, which has become a crucial reference work, highlighting the range of social utility from fun to reshaping perceptions.

What is the immediate value of cognitive surplus primarily derived from?

• Intrinsic desires

• Financial incentives

• Extrinsic rewards

• Peer pressure

Which of the following is NOT a component of intrinsic motivations?

• Generosity

• Autonomy

• Obligation

• Competence

What personal motivation is associated with being the author of one's own actions?

• Generosity

• Autonomy

• Membership

• Competence

What social motivation involves being part of a like-minded group?

• Generosity

• Competence

• Membership

• Autonomy

What is the primary value driving participation and public action?

• Positive sense of self

• Professional advancement

• Financial gain

• Social recognition

Which platform is mentioned as an example of successful content aggregation?

• Snapchat

• Instagram

• Flickr

• Facebook

What type of content is I Can Has Cheezburger known for?

• Political commentary

• Music videos

• Educational articles

• Lolcats

How is the value of Wikipedia described in the transcript?

• A source of entertainment

• The most important reference work in English

• A minor reference work

• A platform for social networking

What is the range of social utility mentioned in the transcript?

• From individual achievement to group membership

• From personal growth to professional success

• From fun on a workday to reshaping possibilities

• From financial gain to social recognition

Which of the following is NOT mentioned as a platform for content aggregation?

• LinkedIn

• I Can Has Cheezburger

• Flickr

• YouTube